FREQUENTLY ASKED QUESTIONS
1. I get my photobooks made up at present by an internet company – why should I change?
.....The luxurious leather-look quality of the binder is usually much better than an internet service binder
.....The total cost of the photobook will be much cheaper
.....The turnaround time will be totally in your own control – a photobook containing ten or twenty pages could be created while you wait.
.....You can edit your Photobook to keep your presentation up to date,
.....Your in-house print quality should be superior to out-sourced imaging
“Up to now, I have bought in my finished Photobooks, costing over £100 each. This solution should save me a fortune!”
Lisa Ingram AMPA ABIPP Hamilton Studios
 2. How much does it cost to set up?
Most photographers buy a Marrutt MyBooks starter/evaluation kit, which includes Photobook cover, 20 sheets of double-sided matt inkjet paper 176gsm, and a free Photobook software download - all for £14.95 + VAT. No heat binder is required for this method, just a strong stapler (we bought our heavy-duty stapler from Staples for just over £10)
Having created a demo Photobook to show your prospective clients, many photographers then invest in a heat binder (from around £50 from Staples Model TB 250 code number 3890 70) or our own Unibind automatic binder, which then allows you to use the Marrutt Pro Photobook system, which uses a heat binding method. Your Photobook covers then cost only £7.95 + VAT each in either A4 landscape or 30 x 30cm:
PRODUCTION COSTS:
- Create a 20-page double-sided A4 Photobook from only £10.67:
A4 landscape Photobook cover (in white or black leather-look) - with 20 sheets of A4 176gsm Tetenal Duo Print matt media: £2.72, each Photobook costs just £10.67.
These prices are based on the larger size packs listed below, for maximum economy.
- Create a 20-page double-sided 30cm x 30cm Photobook from only £12.89:
30cm x 30cm Photobook cover (in white or black leather-look) - £7.95 with 20 sheets of A3 176gsm Tetenal Duo Print matt media: £4.94, each Photobook costs just £12.89.
These prices are based on the larger size packs listed below, for maximum economy.
3. How long will it take me to create a photobook?
.....Once your inkjet prints have been produced, you collate them together, place them inside the photobook cover, insert into your heat binder, allowing 90 seconds to complete the heat binding process. Allow to cool.
4. I am an industrial and commercial photographer with around 40 regular clients – is it viable to get custom Portfolio covers gold blocked to create a personalised selling tool?
.....The professional gold blocking company we use, Aurora Foil Blocking (www.aurora-foil-blocking.co.uk) are happy to create a foil blocking die from your artwork, and foil block small quantities of photobook cover. The charge is obviously higher than our guide price of 50p each for a batch of 100 covers, but is certainly competitive, and their standard of work is impressive.
5. Why can’t we get the covers gold / silver blocked locally?
.....You can. Our advice is to show them a sample of the photobook cover, and satisfy yourself that your local foil blocker can produce the quality of work you require. Inspect samples of their work.
6. Why can’t Marrutt do the gold / silver blocking themselves?
.....Foil blocking is a highly specialised art, and can either finesse your photobook covers, or ruin them! We would not pretend to be expert foil blockers!
7. Can you explain to me in simple terms exactly how I end up with a finished photobook?
.....For A4 landscape, inkjet print your pages landscape, for A3 square format, create inkjet prints A3 landscape but only 304mm wide. Tetenal have an excellent double sided 170gsm Duoprint Matt paper – available by clicking here. Also 290gsm double-sided Lyson Satin and Lyson 225gsm double sided Portfolio Fine Art are available by clicking here.
8. In the past, I have tried creating a Photobook with Photoshop - it took ages!
.....Now with the FREE MyBooks Photobook software, you can create A4 landscape page layouts in seconds. The images are processed at low resolution, so any actions are instant, then the software brings the layouts up to full print resolution at the printing stage, so you don't notice any delays!
9. How can I best evaluate this system?
We sell three different systems: MyBooks - Pro Photobooks - Innova Opus. Most start off with MyBooks for minimal outlay.
10. What happens if the customer wants extra pages added to his photobook?
.....The Unibind system allows you to re-heat your binder and edit the content of your photobook.
The Innova Opus system is also very easy to replace pages. The MyBooks system is permanent, as the adhesive used to bind the cover to the pages is immensely strong!
11. Can you explain exactly what the gold / silver blocking service entails? – Costs?
.....Marrutt put you in contact with Aurora Foil Blocking (www.aurora-foil-blocking.co.uk), who will take your artwork design and create a die (heat stamp) from around £35 + VAT. Order your Marrutt Photobooks from us, we ship directly to Aurora, who apply the gold or silver heat embossed artwork elements to the front and/or back covers. They then ship the finished photobooks directly to you. Payment for the gold/silver blocking etc is made directly to Aurora. The suggested contact is Dave Cooper, Aurora Foil Blocking, Hassocks, Sussex, BN6 9JJ Tel: 01273 492 278, e-mail: sales@aurora-foil-blocking.co.uk
12. Is it viable to create larger volumes of photobooks for specific applications?
.....Yes, numerous photographers use this system to create their own promotional portfolios. Why print thousands of leaflets when your main client list may be dozens or hundreds at the very most? Make the very best personalised presentation, costing under £10 plus the cost of the inkjet prints.
13. How much do you charge for shipping?
.....However much you order in one go, the charge is always £4.95 + VAT for UK, At cost for export shipments.
14. How long will I have to wait to receive my order?
.....Subject to stock availability, if you order before 4 pm, we ship same day via DHL next day courier service. Exports are always shipped airmail following the day of order receipt.
15. As a professional photographic studio, how is this relevant to my business?
.....Professional photographic portfolios have always been very expensive and time consuming to produce, and almost impossible to keep up to date. With the Marrutt Professional Inkjet Photobooks, you can justify supplying all your current and prospective clients with an unbeatable presentation of your work at a sensible cost, with perhaps an update issued each year – remind them of your presence and new innovative techniques you can offer. If your photography ends up on the printed page (leaflets etc) you can bind in examples to show your capabilities, and the caliber of your client list.
16. Can you send me a finished photobook as a sample?
.....Not finished with inkjet prints inside, but we can supply a sample photobook cover free of charge (let us know what colour and size sample you require) – we charge only £7.95 + VAT for the Pro Photobook, or £14.95 + VAT for the Marrutt MyBook.
17. How do I know in advance that I will get the quality of presentation that you are promising?
.....Numerous prestigious organisations use this system: Bentley Motors use a beautifully gold embossed white leather-look cover for their brochure. Princess Motor Yachts also. Testimonial: “It’s a fast, efficient method of producing beautiful portfolio albums within minutes” John Langridge LBIPP
18. A4 landscape and A3 square are the only sizes available right now – any other formats planned?
...This is true for the Pro Photobook system, and the Marrutt MyBook is only available in A4 landscape. The Innova Opus screw binding system is available in A4, A3 landscape and 30 x 30cm in black leather-look covers complete with 20 pages of double-sided fine art Innova inkjet media.
19. You mention a Photobook re-print label - can we get these from you?
.....Best to create these re-print labels yourself. These labels are the secret to the success of your Photobook. It is amazing how many people view your client's Photobook, most have an emotional connection with the images within. Many will be tempted to order either a straight re-print, or commission a photo project of their own. The label should be unobtrusive, but deliver a clear message, indicating who created it, contact info, re-print reference number, and also a link to your website, where you can complete the sales pitch. Make sure that the re-print label is indelible and permanent!
20. I have a question not covered here
....Phone contact us - We should have the answer!
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