Video Script

Digital photography is responsible for hiding away almost every image you ever capture very few are actually printed out. With film, we used to print out almost every shot we took; just think how many digital images are destined never to see the light of day again..
Marrutt Photobooks are a great way to unlock hundreds, even thousands, of your valuable images, and print them out yourself to produce beautifully presented coffee-table books for clients, customers or friends:
The FREE planning software, given away with your first order, allows you to turn your JPEGs into twenty or more double-sided montaged pages in a matter of seconds on your own PC. If you want to create multi-image pages, and print the whole job in one go, Photoshop is simply too slow..
The next movie in this series, Photobooks 2: Free Photobook Software describes this software in detail. Photobooks 3: Binding Methods describe actual binding of your Photobooks, and the final Photobooks movie Photobooks 4: Making Money out of Photobooks! offers valuable tips and tricks to use when producing Photobooks for your own use, or to create a highly profitable business which sells itself...
If you are a wedding photographer, you can plan and print out a demo wedding photobook at the reception within around 20 minutes of taking the last shot! Show the Bride’s Mother the finished Wedding Photobook; Her reaction will tell you immediately whether wedding photobooks will work for you Take an average of twelve wedding photobook orders per good quality wedding – Average total cost well below £20 Average price you charge per Photobook; £120 - £150 Minimum profit per Photobook: £100! Many of our customers double their profit on a wedding by producing a demo wedding photobook, and taking orders at the event itself..
Great for Photographer’s portfolios, family parties, christenings, prom books, portraiture proof books, wedding album index prints the applications are numerous: Talk to your customers show them Photobook examples, listen to their suggestions (many good jobs have come from clients who adapt your ideas to suit their own needs)..

Marrutt Photobooks fall into two categories:

Marrutt MyBooks: (Most Photographers use this style to get started in Photobooks, and see if it works for them for the minimum initial outlay):- Three sizes, available in 10 x 15cm ‘Granny Book size in eggshell black, A4 Landscape in eggshell black or white, plus a NEW super-luxury Ermine finish, which actually look like cream suede animal hide, and A3 landscape in eggshell black supplied complete with 20 sheets of double-sided Tetenal 176gsm Duoprint Matt Inkjet paper bound together securely with a heavy duty stapler (which you can buy for around £10 - £15 from most good stationers)
Prices:
10 x 15cm Granny Book at around £10
A4 Landscape at around £15
A3 Landscape at around £25

Use Marrutt MyBooks to see whether Photobooks are right for you or your business – they cost more than Pro Photobooks, but you have a low initial outlay, as the printing paper is provided with the pack, and all to need to get started is a heavy duty stapler..

Marrutt Professional Photobooks: (Photographers usually convert to Pro Photobooks once they have tested the idea of Photobooks using the MyBook System, when they are confident enough in the concept to invest in a Heat Binder):- Three sizes, available in A4 Landscape in black or white leather-look, 30 x 30cm in black or white leather-look, and A3 landscape in black leather-look supplied in packs of 10 Buy either double-sided Tetenal 176gsm Duoprint Matt, double-sided Lyson Photobook Satin 290gsm or double sided Lyson Portfolio Fine Art 225gsm. Heat bind using either the Unibind Professional Heat Binder, or if you prefer, you can use any commercially available office heat binder from companies such as Staples. Fellowes and such.. Prices:
A4 Landscape Pro Photobook around £80 for a pack of 10
30 x 30cm Pro Photobook around £80 for a pack of 10
A3 Landscape Pro Photobook around £100 for a pack of 10

Unibind Heat Binder around £140, cheaper heat binders obtainable directly from any good stationer for around £40. If you have difficulty obtaining these, contact me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it Double-sided inkjet paper works out at around £3 per 20 A4 sheets if you choose Matt. If you want double-sided Satin or Fine Art pages, they work out at around £1 per page, so make sure you add at least £20 or so on to you selling price to cover the extra cost of luxury pages.
Use Marrutt Pro Photobooks if you are confident that you will be producing a quantity of Photobooks over time. In production, your cost price of a basic Pro Photobook containing 20 double-sided Matt pages will be under £12 plus your time and ink! Buy your own Heat Binder, select the size and colour of Pro Photobook cover you need (remember that we are happy to provide you with a mixed box of 10 covers to make up an order), and decide which variety of double-sided inkjet paper you want to use: Matt paper, which works out at around 15p per sheet, or Satin and Fine Art paper, which works out at around £1 per sheet.. If you are in any doubt, please phone me before you decide on an order, or e-mail me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

The advantages of creating and printing your own Photobooks in-house: 1. You have the advantage of producing a demo Photobook live at the event you are photographing – imagine trying to sell a Photobook showing somebody elses images! it simply doesnt work.. 2. You control print quality totally It has to be said that very few mail order photobook products come up to a professional inkjet printing standard. 3. Because you are buying the raw materials directly, you keep your costs down to well below £12 for a Matt Photobook, your guaranteed profit per book is always £100 minimum.. 4. An important element in the success of your Photobooks is your ability to re-print a particular Photobook for a client quickly, and get the re-orders back to the customer within a few working days – while the event is fresh in their minds; A quick turn-around often prompts clients to commission more Photobook work for future events.. 5. If you have the ability to produce in-house Photobooks, you can cheaply produce fabulous presentations of your work, as well as index print books, showing every image stored away and almost forgotten or lost in your memory drives and filed CDs.

The next Photobook movie covers the FREE Photobook Software..